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Books like Being direct by Lester Wunderman


Lester Wunderman is a legendary figure in the advertising industry, known for pioneering direct marketing techniques that revolutionized the way manufacturers connect with consumers. This book recounts his journey from a rejected ad agency intern to one of the most influential figures in the field, chronicling his successes, failures, and the pivotal moments that shaped the future of marketing. His insights and strategies, which began with humble subscription cards and have grown into a $1.5 trillion industry worldwide, are presented in his own words, offering readers a deep understanding of the marketing techniques that have changed the world.
First publish date: 1996
Genre: Biography & Autobiography/Autobiography
Authors: Lester Wunderman
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Being direct by Lester Wunderman

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