Books like The 22 immutable laws of branding by LAURA RIES AL RIES

A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

A concise guide outlining 22 fundamental marketing principles written by Al Ries.

A practical, jargon‑free guide that explains how brands create customer loyalty, with step‑by‑step advice on crafting logos, taglines, positioning, advertising, and protecting your brand for any size business.

How challenger brands can compete against brand leaders.

Al and Laura Ries explain how brands evolve and thrive by applying Darwinian concepts of divergence to product and category creation, offering a proven strategy for launching successful brands in today’s competitive market.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--