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Books like Cases in marketing management by Kenneth E. Clow


First publish date: 2012
Authors: Kenneth E. Clow
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Cases in marketing management by Kenneth E. Clow

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Books similar to Cases in marketing management (7 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Strategic marketing problems by 9501187|Roger A Kerin book cover

📘 Strategic marketing problems
 by Roger A Kerin


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Marketing strategy by 8079297|O. C. Ferrell book cover

📘 Marketing strategy
 by O. C. Ferrell


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Business marketing management by 8380339|Michael D. Hutt book cover

📘 Business marketing management
 by Michael D. Hutt


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Strategic marketing management by 7332528|Alexander Chernev book cover

📘 Strategic marketing management
 by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Applied Marketing, 2nd Edition by 12686044|Daniel Padgett book cover

📘 Applied Marketing, 2nd Edition
 by Daniel Padgett


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Marketing Strategy: A Decision-Focused Approach by Orville C. Walker Jr. and John W. Mullins
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