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Books like Contemporary Brand Management by Johny K. Johansson


First publish date: 2014
Authors: Johny K. Johansson
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Contemporary Brand Management by Johny K. Johansson

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Books similar to Contemporary Brand Management (4 similar books)

The brand gap by 2588127|Marty Neumeier book cover

📘 The brand gap
 by Marty Neumeier

Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Strategic Brand Management by 12896798|Keller/ Parameswaran/ Jacob book cover

📘 Strategic Brand Management
 by Keller/ Parameswaran/ Jacob


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Brand Asset Management by 7170606|Scott M. Davis book cover

📘 Brand Asset Management
 by Scott M. Davis


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Some Other Similar Books

Keller & Lehmann's Strategic Brand Management by Kevin Lane Keller, Donald R. Lehmann
Brand Relevance: Making Competitors Irrelevant by David A. Aaker
Brand Identity: Theory and Practice by David A. Aaker
Brand Thinking and Other Noble Pursuits by Diana Kadavy
Consumer Behavior and Brand Management by K. S. Srivastava

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