Books like Televisuality by John Thornton Caldwell

Brett Martin’s nonfiction book chronicles the rise of cable drama in the 1990s and 2000s, revealing how writers‑showrunners created complex, socially resonant series like The Wire, The Sopranos, and Mad Men.

The cake in kitchen, the house in the suburbs, Mamie in her mink stole, Elvis in his pink Cadillac. It was America in the 1950s, and the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked - and how we looked - mattered, a decade of design that comes to vibrant life in As Seen on TV. This book captures a visual culture reflecting and reflected in the powerful new medium of television. Looking closely at a number of celebrated instances in which the principles of design dominated the public arena and captivated the popular imagination, Karal Ann Marling gives us a vivid picture of the taste and sensibility of the postwar era. From Walt Disney's Wednesday night TV show, the leap was easy to his theme park, where the wildly popular TV characters could be seen firsthand, and Marling conducts us through this heady concoction of real life and fantasy. Next she takes us into the picture-perfect world of Betty Crocker's Picture Cook Book of 1950, the runaway bestseller of the decade, and shows us how the look of food, culminating in the TV Dinner, attained paramount importance. From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, her book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV.

Television is the most maligned of the modern media. Critics and even viewers casually call it the "boob tube" or the "idiot box" or even "bubble gum for the eyes." But in the hands of certain individuals it can become a creative canvas, a dramatic art that opens a distinctive window on our culture. There is a growing argument--an auteur theory--that despite all the commercial constraints, the television producer is capable of using TV as a medium of personal expression. Prime Time, Prime Movers is an entertaining and informative guide to the major creators of televisual art who have emerged over the past forty-five years. From dominant performers such as Jackie Gleason and Carol Burnett to powerhouse producers such as Norman Lear and Steven Bochco, it reviews the stories and styles of the most important architects of the airwaves. Milton Berle brought a "hellzapoppin'" vaudeville aesthetic to TV. Gleason used it as an autobiographical. medium. Red Skelton was the classic clown from the heartland. Paul Henning, who created, wrote, and produced The Beverly Hillbillies, was himself a kid from Missouri who grew up to become a millionaire in Los Angeles. Norman Lear modeled Archie Bunker after his own cantankerous father. Steven Bochco productions, such as Hill Street Blues and L.A. Law, made TV watching respectable for yuppies. Authors David Marc and Robert J. Thompson are the most outspoken proponents of. the auteur argument. Covering a broad spectrum of TV programming formats, from old-time variety shows to sitcoms, from action/adventure shows to documentaries, from gameshows to soap operas, they challenge the tastes and interests of television viewers--a group roughly equivalent to the American population at large.