Books like Introduction to communication studies by John Fiske

Daniel Chandler’s Semiotics offers a clear, jargon‑free introduction to the study of signs, covering key concepts, major theorists, and practical applications in textual analysis.

Key Concepts in Communication and Cultural Studies is a book to help you 'come to terms' with terms. Communication and Cultural Studies says new things in new ways, resulting not only in new words, concepts and theories, but also in the reworking of concepts and terms from a wide range of established disciplines. Key Concepts provides a practical and accessible guide to this exciting field. This second edition firms a multi-disciplinary glossary of the concepts you are most likely to encounter in the study of communication and culture - from 'audience' to 'stardom', from 'ethnography' to 'orientalism'. The new edition includes: over sixty brand new additions to the original text; many entries revised and rewritten; and coverage of recent developments in communications and cultural studies.

"African American Communication: Exploring Identity and Culture begins an important dialogue in communication, intercultural studies, African American studies, and other fields concerned with the centrality of culture and communication as it relates to human behavior. It is intended for advanced students and scholars in intercultural communication, interpersonal communication, and communication theory; African American/Black studies; social psychology; sociolinguistics; education; and family studies."--BOOK JACKET.

The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication.In the book Ron Scollon and Suzanne Wong Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos, by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication.Including a 'how to use this book' section, group and individual activities, and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.