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Books like Kapferer on luxury by Jean-Noël Kapferer


First publish date: 2015
Authors: Jean-Noël Kapferer
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Kapferer on luxury by Jean-Noël Kapferer

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Books similar to Kapferer on luxury (5 similar books)

Luxury strategy by 11607654|Jean-Noël Kapferer book cover

📘 Luxury strategy
 by Jean-Noël Kapferer


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Primalbranding by 4708050|Patrick Hanlon book cover

📘 Primalbranding
 by Patrick Hanlon


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Luxury brand management by 8694099|Michel Chevalier book cover

📘 Luxury brand management
 by Michel Chevalier

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

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The luxury strategy by 7418939|Jean-Noël Kapferer book cover

📘 The luxury strategy
 by Jean-Noël Kapferer


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Managing Luxury Brands by 155078|Eleonora Cattaneo book cover

📘 Managing Luxury Brands
 by Eleonora Cattaneo


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Some Other Similar Books

Luxury Brand Management: A World of Privilege by Gina Baccolini
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer, Vincent Bastien
Deluxe: How Luxury Lost Its Luster by Dana Thomas
Luxury Marketing: A Challenge for the Retailer by Michel Chevalier, Gerald Mazzalovo
The Cult of the Luxury Brand by Uché Okonkwo
Rethinking Luxury Fashion by Michèle Lamy
Luxury Brand Management: A World of Privilege by Gina Baccolini
Luxury and Style: The Creative and Cultural Influences in Art and Design by Giulia Lenti
Luxury Fashion Branding: Trends, Tactics, Techniques by Andrew Wills and JoOST GABRIELS
Fashion Branding Unraveled by Sandra p. Klug

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