Books like It's Not About the Coffee by Howard Behar


In *It’s Not About the Coffee*, former Starbucks senior executive Howard Behar shares the ten guiding principles that helped create a culture centered on people rather than profits. Drawing from his experience coaching leaders at every level, Behar explains how treating employees and customers as human beings—not merely labor or revenue sources—creates deep, sustainable connections and drives remarkable results. The book offers insights into building trust, encouraging independent thought, owning accountability, and taking decisive action, all while highlighting key moments that shaped Starbucks’ growth and culture. These principles remain relevant as modern work shifts toward relationships, teamwork, and personal leadership.
First publish date: 2007
Genre: Business & Economics/Business Management
Authors: Howard Behar
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It's Not About the Coffee by Howard Behar

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