Books like Final Table by Gareth James

Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow teaches practitioners to build intelligent systems with Python, covering core machine learning, deep learning, and TensorFlow 2 tools.

The Elements of Statistical Learning explains key statistical methods that underlie modern machine learning, data mining, and bioinformatics, covering supervised and unsupervised learning techniques such as classification trees, neural networks, and support vector machines.

Deep Learning is a comprehensive textbook that equips students and practitioners with the foundational knowledge and practical skills needed to enter the fields of machine learning and deep learning.

"Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segmenting data, testing campaign effectiveness, and forecasting demand.Assuming no prior knowledge, Marketing Analytics introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions. By using this format of presenting a problem and multiple ways to solve it, this book both makes marketing science accessible to beginners and aids the more experienced practitioner in understanding the more complex aspects of data analytics to refine their skills and compete more effectively in the workplace"-- "Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand. Assuming no prior knowledge, this book outlines everything practitioners need to 'do' marketing science and demonstrate value to their organization. It introduces concepts relating to statistics, marketing strategy and consumer behaviour and then works through a series of marketing problems in a straightforward, jargon-free way. It demonstrates solutions for various data modeling scenarios and includes full workings and critical analyses to reinforce the key concepts. By starting with the marketing problem and then sharing a series of data modeling options on how to solve it, Marketing Analytics both makes marketing science accessible for beginners and aids the more seasoned practitioner in getting to grips with the trickier technical aspects of data analytics to refine their marketing skills and toolkit and compete more effectively in the marketplace. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations so marketers can gain confidence in applying the tools and techniques and commission external research"--

An Introduction to Statistical Learning offers a practitioner‑friendly guide to modern statistical learning methods, including linear regression, classification, resampling, shrinkage, tree‑based models, SVMs, and clustering, with R tutorials and real‑world examples.

Explore Python’s powerful libraries—scikit‑learn, Theano, Pylearn2—to build machine learning models, perform data mining, and analyze natural language, all while learning how to unlock predictive insights for business growth.