Books like Traction by Gabriel Weinberg


*Traction* argues that most startup failures stem not from a lack of product, but from an inability to attract and retain customers. Drawing on marketing, customer relations, and management principles, the book outlines practical strategies for building and scaling customer bases, turning ideas into sustainable businesses.
First publish date: 2014
Genre: Business & Economics/Entrepreneurship
Authors: Gabriel Weinberg
★ ★ ★ ★ ★ 4.5 (2 community ratings)

Traction by Gabriel Weinberg

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