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Books like Diffusion of innovations by Everett M. Rogers


Everett M. Rogers’ *Diffusion of Innovations* offers a comprehensive examination of the processes that drive the adoption and spread of new ideas, technologies, and products across different social groups and cultures. Drawing on historical examples, sociological theory, and communication dynamics, the book explains how innovations move from early adopters to mainstream users, highlighting factors such as social networks, relative advantage, compatibility, and perceived risk. Rogers’ analysis spans a wide range of fields—including business, marketing, and rural sociology—providing readers with a foundational framework for studying social change and the impact of technology on society.
First publish date: 1962
Genre: Business & Economics/Marketing
Authors: Everett M. Rogers
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Diffusion of innovations by Everett M. Rogers

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