Books like Guía de clientes para el diseñador gráfico by Ellen Shapiro

A comprehensive guide to graphic design and typography, offering practical advice and design techniques for students and designers alike.

David Airey showcases elegant logos and practical advice on creating lasting brand identity systems in a clean, modern guide.

The Elements of Graphic Design, Second Edition, presents a refreshed, color‑rich exploration of typography, layout and visual hierarchy, featuring over 750 images and new content on web design, modularity and motion.

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--

The Designer's Dictionary of Colour provides an in-depth look at 30 colours key to art and graphic design. Organized by spectrum, in colour-by-colour sections for easy navigation, this book documents each hue with charts showing colour range and palette variations.

For designers working in every medium, layout is arguably the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects. Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids a manuscript, column, modular, hierarchical a are also covered. Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

En el campo de la ingeniería y de la arquitectura es fundamental la expresión gráfica como medio de comunicación en todos los niveles del ejercicio profesional; esto respalda la enseñanza y el aprendizaje de las asignaturas relacionadas con el dibujo técnico, ofrecida en la mayoría de programas de pregrado en las facultades de Colombia. La elaboración de esta guía permite al docente tener un orden predeterminado en su programación académica, para un período establecido con sus estudiantes, así como sirve de material didáctico para obtener afianzamiento en los conocimientos adquiridos en el dibujo lineal básico o técnico. De manera clara y sencilla, brinda herramientas básicas comenzando por el trazo a mano alzada, pasando por el manejo de los instrumentos aptos para el dibujo técnico, luego, en la enseñanza de construcciones geométricas, la escala junto con el acotado, las proyecciones diédricas, las proyecciones isométricas y las secciones para terminar con unas prácticas orientadas al manejo básico del autocad.