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Name: Personal influence
Author: Elihu Katz

📘 Personal influence by Elihu Katz

First publish date: 1964

Authors: Elihu Katz

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Books similar to Personal influence (2 similar books)

📘 Public opinion

by Walter Lippmann

A foundational exploration of how media shapes public opinion and the role of citizens in democratic processes in the United States.

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📘 Communication Power

by Manuel Castells

Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War, the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.

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The Two-Step Flow of Communication by Paul Lazarsfeld
Effects of Mass Communication by Harold D. Lasswell
Propaganda Technique in the World War by Edward Bernays
Media and Society: A Critical Perspective by David Croteau and Wayne Wanta
Mass Communication Theory by James W. Carey
The Hypodermic Needle Theory by Stuart Hall
The Diffusion of Innovations by Everett Rogers
Media Effects: Advances in Theory and Research by Harold D. Lasswell and Katz

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