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Name: Marcas
Author: David A. Aaker

📘 Marcas by David A. Aaker

First publish date: 1998

Authors: David A. Aaker

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Books similar to Marcas (2 similar books)

📘 The brand gap

by Marty Neumeier

Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

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📘 Building Strong Brands

by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

★★★★★★★★★★ 3.0 (1 rating)

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Managing Brand Equity by Kevin Lane Keller
Conscious Branding by Rishad Tobaccowala

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