Books like Starting & running a successful newsletter or magazine by Cheryl Woodard

Name: Starting & running a successful newsletter or magazine
Author: Cheryl Woodard

📘 Starting & running a successful newsletter or magazine by Cheryl Woodard

Drawing on years of experience co‑founding PC and Macworld, the book offers hands‑on advice for launching a newsletter or magazine. It covers securing start‑up capital, recruiting talent, marketing, building a subscription base, fostering reader and advertiser loyalty, and competing with larger rivals. The latest edition highlights web‑publishing trends, including blogging, and explains how to blend online and print strategies while monetizing web advertising and other digital revenue streams.

First publish date: 1996

Genre: Business & Economics/Entrepreneurship

Authors: Cheryl Woodard

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Books similar to Starting & running a successful newsletter or magazine (4 similar books)

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