Books like Digital wars by Charles Arthur
Since 1998, Apple, Google and Microsoft have contested control of the expanding digital landscape. Charles Arthur examines these three tech giants through interviews with former and current employees, comparing Apple’s design‑focused, customer‑centric approach; Microsoft’s reliance on programming expertise and software dominance; and Google’s data‑driven, rapid‑development strategy. The new edition updates the story to include the rise of Android, mini‑tablets and Microsoft’s Surface, and adds a chapter on China’s transformation from manufacturing hub to world‑leading smartphone manufacturer, including its exclusion of Google services.
First publish date: 2012
Genre: Business & Economics/Business Management
Authors: Charles Arthur
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