Books like Hook Point by Brendan Kane

208 p. : 21 cm

xxvii, 268 pages : 22 cm

Gary Vaynerchuk explains why a strong personal brand and mastery of social media are essential for entrepreneurial success, offering updated principles, platform‑specific tactics, and inspirational stories from diverse entrepreneurs.

Get heard and not ignored by your costumers

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--