Books like Google for dummies by Brad Hill

A practical guide for creating and optimizing web sites to attract traffic, covering search engine spiders, index systems, keyword strategy, directory submissions, e‑commerce shopping directories, and on‑page SEO techniques.

Whether you're beginning a college thesis or searching for a new toaster, Researching Online For Dummies, 2nd Edition, is your key to finding the information you need -- online and anytime. This book helps you develop a multitiered research strategy using keywords and index terms to dive deep into the sources found on the Web... Explore the mental tools and online resources successful researchers rely on every day. Take a look at the online world that goes beyond the Internet. Familiarize yourself with search engines, indexes, quick reference aids, and other online professional services you can access from your computer. See how Boolean searching and other power-search tips and techniques can greatly aid your research. Apply these search techniques to real-life research situations. Get acquainted with some of the best -- and best-hidden -- resources in important subject areas, such as news, business, technology, and government information. Researching Online For Dummies, 2nd Edition, also offers a 30-page directory dedicated to describing selected research sites, services, and other useful online resources.

A review of the changes Google implemented to its search algorithms beginning in 2011 with Panda, and with Penguin in 2012, and the strategies and recommendations for how to ensure the ranking of your website remains high in light of these changes.