Books like Social Media Management by Ben Shields

Learn how to expand brand reach, acquire and monetize customers, and boost audience engagement with proven digital marketing strategies and tactics.

A brilliant guide to the future of the Internet and how it's changing the way we live and work.

Fusion of historical narrative and contemporary stories to analyze the social media revolution's impact on community, friendship, and individual freedom.

Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and manage employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization; Measure the ROI of social media investments and ensure appropriate business value is achieved over time; Make smarter decisions, make them more quickly, and make them stick. Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. - Publisher.

Entrepreneur Andrew Keen warns of what he sees as a narcissistic and cancerous culture developing with the invent of Web 2.0, whereby professionals are put out of business and the value of the media that we consume drops immensely.

xi, 178 pages : 23 cm

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for showcasing your company with a customized Facebook business page, Presents step-by-step guidance for setting up a social media marketing campaign, Shows you how to use analytics to assess the success of your social media campaign. If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.